For Canadian painting contractors
20 booked painting estimates in 90 days, or we work for free until we do.
No shared leads. No bidding against three other painters. Homeowners who asked for a quote, screened on the phone before they reach your inbox.
One painting company per city. No obligation on the call.
You've probably already paid for a bad lead.
You bought a lead, called it inside ten minutes, and found out three other painters had already quoted it. That's how Angi works. The same homeowner sold to four contractors at once.
Shared leads close at 5 to 15%. Exclusive leads close at 35 to 45%. Same homeowner, same pitch, triple the close rate. The only thing that changed is how many people got the phone number.
Close rate ranges are industry figures for shared versus exclusive home service leads.
12 residential jobs and 2 commercial contracts from one campaign.
Top Notch Property Services in Prince George, BC ran our system for six weeks this summer. We built the ads, managed the campaign, and delivered every lead.
Campaign totals
Pulled from Meta Ads Manager
- Ad spend$1,350
- Impressions100,369
- People reached23,125
- Leads25
- Residential jobs closed12
- Commercial contracts2
The campaign opened up commercial work too.
On top of the 12 residential jobs, the campaign led to two commercial contracts: a local Toyota dealership and London Drugs.
Top Notch is an exterior cleaning company. Painting runs on the same system: Meta ads in your area, exclusive leads, and one company per city.
Takes 60 seconds.
How it works
You approve the offer. We run everything between the ad and your phone ringing.
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Targeted ads go live
We build and run Meta campaigns in your service area. You approve the offer, we handle the rest.
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Homeowners request a quote
People who've been putting off a repaint see the ad and send in their details.
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Instant AI qualification
Our AI caller phones them within seconds to confirm they own the property, the job is a full room or larger, and they want it done within 90 days.
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Qualified leads hit your phone
You get a text and email the moment a lead passes. You call and book the walkthrough.
The guarantee, in writing
exclusive, phone-verified painting leads in your first 90 days.
If we don't hit it, we keep running your campaign with no retainer until we do. You only cover ad spend.
It's in the contract, not on a slide.
What we need from you
- $60/day minimum ad spend, paid directly to Meta
- Respond to new leads within 2 hours during business hours
- No campaign pauses longer than 14 days total
- Show up to your check-in calls
A lead that sits for six hours has already hired someone else. The guarantee only works if you work it.
This isn't for everyone
You're shopping for the cheapest leads available.
Shared leads are $30. Ours cost more and close three times as often. If price per lead is the metric, Angi is cheaper.
You can't respond within two hours.
We can generate the lead. We can't make you call it. If nobody answers the phone during the day, this won't work.
You don't have capacity for more work in the next 60 days.
If you're booked through spring, come back when you're not.
Who you'd be working with
Colby Watson
Co-founder
Ethan Gilbert
Co-founder
Northflow is based in Prince George, BC. We build and run your Meta campaigns, write the ads, screen every lead by phone, and deliver the ones that qualify straight to you.
Before offering this to painters, we ran it on Top Notch Property Services, the exterior cleaning company Ethan co-owns. 12 residential jobs and 2 commercial contracts later, we knew it worked.
We only work with painting companies. Painting is a planned purchase, and planned purchases are what Meta ads do best.
- Painting only One trade, one system
- One per city We never run ads for your competition
- You own it Your ad account stays yours
Questions painters ask us
How fast do leads start coming in?
Campaign setup takes up to seven business days. Your 60-day guarantee starts the day ads go live, not the day you sign. Most campaigns produce their first leads within the first week, and volume climbs after Meta finishes its learning phase around week two.
What happens if you don't hit 20?
We keep running your campaign with no retainer charged until we do. You'd still cover ad spend, since that goes to Meta, not to us.
What does this cost?
Ad spend is separate and goes directly to Meta, minimum $60/day. We go through our pricing on the call.
Do I own the ad account?
Yes. It's your Meta Business account. We get access to manage campaigns. If we part ways, the account and its history stay with you.
What if a lead is junk?
Every lead is phone-screened before it reaches you. We check they own the property, the project is a full room or larger, and they want it done within 90 days. Anything that fails doesn't get sent and doesn't count toward your 15.
What actually happens on the call?
About 30 minutes. We ask what you're doing for leads now, what your capacity looks like, and what your average job is worth. If it's a fit, we walk through the campaign plan. If it isn't, we'll tell you.
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